Kadus steals the show with Plasticum’s plastic packaging products – “The feel good system”

Kadus, the professional hair care branch of Wella, recently launched its new hair care product family under the brand name “Imunal – energy + control”. The complete packaging range has been designed by the Innovation & Development department of Plasticum. Engineering and tooling for the plastic packaging products – bottles, jars, caps and closures - were performed by the Plasticum facility in Waldkirch (Germany) where full scale manufacturing has commenced recently.

Plasticum Group qualified for the production of this unique and revealing product line after winning the Kadus Design Competition. With this new concept, the claimed characteristics Energy, Control, Functionality and Aesthetics can be discovered in the luxury appearance of the “Imunal” range.

The products feature a special bi-colour metallic effect involving the basic colours purple, pearl and blue. The caps and closures are in sync with the double curved bottles and jars. These plural radii as well as the transition from a triangle to a circular shape are distinguishing design elements of this product family and were key challenges for the tooling and printing.

The production is in full swing at Plasticum Ilkenhans in Germany. This facility took also care of the tooling, processing and validation of the injection and blow moulded products. New investments have been made to meet the demanding requirements. The two-piece disc top closure is produced in one injection moulding step using an advanced robotic in-mould closing technique.

Kadus is one of the few full-assortment suppliers who deliver exclusively to hairdressers in the professional hair-cosmetic industry. The company philosophy "Kadus...my way!" has expanded to all international markets represented by Kadus. The new “Imunal” range is being sold in 65 countries world-wide.